So this is another John Mayer post, but its not just another John Mayer post. This is more a post about technology and the future of the music and film industry. As stated in the video above, John is filming his music video for his new song Heartbreak Warfare using a form of technology known as augmented reality. This is more than just a normal music video, this is an immersive 3-D experience. The article on Wired.com describes how it works. "When you hold a printout of a specially designed augmented reality 'marker' in front of your computer’s webcam, it triggers the start of Mayer’s 3-D music video. The webcam will then transmit images of your face into the onscreen tableau so you appear as an extra, perched behind Mayer as he sings about heartbreak and betrayal."

I find this technology fascinating and it is moving the music and film industry into areas never seen before. The first thought I got when I saw that John was using this technology for his music video was a big F you to MTV and VH1. You probably know how I feel about MTV and VH1 turning music from an organic industry of expression to a fraudulent industry of marketability. John is a reminder that there still is real music being made today and the fact that he is utilizing this interactive technology for one of his music videos means that he is in this solely for his fans and not for making money or having the top video on MTV. With John as the groundbreaking artist for this new technology, one can only imagine where the music and film industry will be in the next 10 years. It is an exciting process to see happen and I can't wait to see how the industry evolves.

On October 19th the music video will debut on John's website and everyone will be able to individually experience it. The process of song writing will always be the same, but the medium in which we deliver our expression to others is dynamic and it is exciting to see where it will go.

"Work it harder, make it better / Do it faster, makes us stronger / More than ever hour after / Our work is never over."